Very interesting. It really seems like people are trying to guess at
how Google is making its choices here and I wonder if we can reach out
to Google directly about a more definite way of knowing when this
happens.
The majority of the video focuses on manually created data but does
notes that structured data could be another great way of surfacing
more content. Thinking about this and how we expose WikiData on our
own search results is going to be really interesting.
Eager to hear from Dan when he gets back WMDE about when we can start
exploring this.
Thanks for the link Trey
--tomasz
On Mon, Oct 26, 2015 at 6:51 AM, Trey Jones <tjones(a)wikimedia.org> wrote:
Greetings all,
This weekend I stumbled across this interesting bit of research (done by a
Search Engine Optimization consultant) analyzing the increase in "rich
answers" provided by Google. Rich answers are where Google tries to provide
a full or partial answer to a question without requiring a click to another
website.
The end of the article is concerned with SEO, and the effect different kinds
of rich answers have on website traffic (e.g., partial answers lead people
to your site, full answers don't), but the bulk of the article is a
breakdown of the kinds of rich answers Google provides. The most surprising
to me is that they license song lyrics in order to provide them (without
attribution). Not surprisingly, Wikipedia comes up several times in
screenshots.
Whether you care about SEO or not, it's a nice survey of the kind of rich
answers Google provides:
https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-re…
—Trey
Trey Jones
Software Engineer, Discovery
Wikimedia Foundation
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