I think its great for content like the Russia and Snow Fall articles - scrolling through the page also scrolls through a map, so it helps illustrate the progression of the story. 
It's maybe overused in things like the pitchfork article to look pretty and trendy. But aside from the cool scroll effects, the articles have a nice focused reading experience.


On Tue, Oct 15, 2013 at 11:37 AM, Brandon Harris <bharris@wikimedia.org> wrote:

        My wife and I used a similar thing for our wedding website:  http://www.atompunkwedding.com/


On Oct 15, 2013, at 11:31 AM, Quiddity <pandiculation@gmail.com> wrote:

> "Snow Fall - The Avalanche at Tunnel Creek" is the canonical NYT example. http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
> It was talked about a LOT. https://www.google.com/search?q=snow+fall+nyt
> a "six-month sixteen-person multimedia project", "immersive story", "spectacle".
>
> I'm not sure if there's a particular name for the UI style(?), but someone replicated the dynamic-scrolling aspects in an hour, and then NYT's lawyers descended: https://medium.com/meta/503b9c22080b
>
> Pitchfork does indeed use it a lot.
> http://pitchfork.com/features/cover-story/reader/bat-for-lashes/
>
> See also http://www.firstmenonthemoon.com/ (glanceable) and https://www.google.com/search?q=bear+71 (long form net-art, needs at least 5 mins to appreciate.)
>
>
> On 13-10-15 12:02 AM, Amir E. Aharoni wrote:
>> I actually see this style very often in the recent months, for example:
>> http://pitchfork.com/features/cover-story/reader/daft-punk/
>>
>> There's probably a name for this style, which feels like a meme sweeping
>> across the web design world.
>>
>> I'm not a big fan of it... It's kinda pretty, but I don't quite
>> understand what is it particularly good for.
>>
>>
>>
>> --
>> Amir Elisha Aharoni · אָמִיר אֱלִישָׁע אַהֲרוֹנִי
>> http://aharoni.wordpress.com
>> ‪“We're living in pieces,
>> I want to live in peace.” – T. Moore‬
>>
>>
>> 2013/10/15 Ori Livneh <ori@wikimedia.org <mailto:ori@wikimedia.org>>
>>
>>    Wanted to share this, since it made me wow out loud:
>>    http://www.nytimes.com/newsgraphics/2013/10/13/russia/
>>
>>    I'm not referring to the substance of the piece but to its
>>    presentation, which is an impressive composite of a lot of very recent
>>    browser capabilities.
>>
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