“When I started out in my career, design was seen as a necessary evil, especially in relation to technology. It moved into this phase where all of the sudden people saw design as a corporate identity thing, like ‘all of our products need to look alike.’ In the early 1990s, it moved into innovation for innovation’s sake. And then there started being this shift, driven somewhat by Apple, where people began to understand that design was what made them want your technology to be part of their lives."
It really struck me as relevant to the changes we have seen/hope to see at the foundation, w/r/t design's role.- Robert Brunner, industrial designer who worked for many years at Apple and now runs his own design studio.