"Snow Fall - The Avalanche at Tunnel Creek" is the canonical NYT example. http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
It was talked about a LOT. https://www.google.com/search?q=snow+fall+nyt
a "six-month sixteen-person multimedia project", "immersive story", "spectacle".

I'm not sure if there's a particular name for the UI style(?), but someone replicated the dynamic-scrolling aspects in an hour, and then NYT's lawyers descended: https://medium.com/meta/503b9c22080b

Pitchfork does indeed use it a lot.
http://pitchfork.com/features/cover-story/reader/bat-for-lashes/

See also http://www.firstmenonthemoon.com/ (glanceable) and https://www.google.com/search?q=bear+71 (long form net-art, needs at least 5 mins to appreciate.)

On 13-10-15 12:02 AM, Amir E. Aharoni wrote:

I actually see this style very often in the recent months, for example:
http://pitchfork.com/features/cover-story/reader/daft-punk/

There's probably a name for this style, which feels like a meme sweeping
across the web design world.

I'm not a big fan of it... It's kinda pretty, but I don't quite
understand what is it particularly good for.



--
Amir Elisha Aharoni · אָמִיר אֱלִישָׁע אַהֲרוֹנִי
http://aharoni.wordpress.com
‪“We're living in pieces,
I want to live in peace.” – T. Moore‬

2013/10/15 Ori Livneh <ori@wikimedia.org <mailto:ori@wikimedia.org>>

    Wanted to share this, since it made me wow out loud:
    http://www.nytimes.com/newsgraphics/2013/10/13/russia/

    I'm not referring to the substance of the piece but to its
    presentation, which is an impressive composite of a lot of very recent
    browser capabilities.

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