It's use of Wikipedia like this that makes me think we should charge for API access over a certain limit (obviously this would exclude cases like WP Zero partners). If Apple is going to siphon off potential contributors (editors or donors) to Wikipedia, we should make them pay a price up front. In a case like this and with Google's Knowledge Graph in search results, we're providing their users with massively useful data, and we're letting them elevate their brand far above Wikipedia's, so most users are potentially not even aware of where the information is coming from. We could reach out to them and ask for more prominent attribution, but begging companies like Google and Apple for better branding on a case-by-case basis is not really a safe bet in the long run.