Having been away from WMF engineering and design for almost a year, I'd like to reiterate how what Ryan is outlining is not some bold outlandish idea. In fact, it's standard operating procedure for how the top tier of product development is done at every non-enterprise software company worth a damn.

At Quora, we basically follow a version of this philosophy, though we certainly consult a ton directly with our community before, during and after the product development process. We just do this in a consultative way—not a consensus driven one.

I would say the one unintentionally misleading part of what Ryan is saying is that it makes it sound like a zero sum game where the company wins and the community loses.

It's actually the opposite. Wikimedians today, wanting things to be perfect according to their standards and for consensus among all to be arrived at, dramatically slow things down and increasing the time/cost of development. When you have a much more rapid pace of change enabled by data and by the ability to ignore vocal minorities, it means more stuff gets done. This would free up huge amounts of design and development hours to focus on fixing tools near and dear to said vocal minorities, ultimately making everyone happier.

On Fri, Jul 24, 2015 at 4:54 PM Ryan Lane <rlane32@gmail.com> wrote:
Nihiltres <nihiltres@...> writes:

> > An example: Make search more discoverable. Add a feature or make an
> > interface change to test this. A/B test it. See if the frequency of search
> > usage increased. See if it adversely affected other metrics. If it helped
> > search usage and didn't negatively affect other metrics, adopt the change.
> >
> > The issue is that there will be a vocal minority of people who absolutely
> > hate this change, no matter what it is. These people should be ignored.
>
> This is *exactly* the sort of issue that leads to conflict. Some parts
emphasized:
>
> > The editor community should have little to no say in the process
>
> or
>
> >  a vocal minority
>
> or, worst,
>
> > These people should be ignored.
>
> A/B testing is one thing, but our problems are *social*, are *political*,
and that's precisely what I see
> above. This is not a productive approach, because it pits stakeholders
against one another. Wikipedia is
> not a *competition*, it's supposed to be a *collaboration*. It's even
worse when it's framed in the
> otherwise reasonable context of A/B testing, because that conceals the
part of it that has one particular
> subset of stakeholders decide what metrics (e.g. search) are important.
While I do disagree, I don't mean
> to argue specifically against Ryan Lane's position here—I'm just using it
as an example of positions
> that exacerbate the social problems. It doesn't matter in what ways he or
I are right or wrong on the
> approach if it's going to lead to another conflict.
>

The idea is to remove the social or political problems from the process.
Define the goals and feature sets (this is the part of the process that
requires community interaction), implement and test the changes, review the
results. The data is the voice of the community. It's what proves if an idea
is good or bad.

As I said before, though, there's always some vocal minority that will hate
change, even when it's presented with data proving it to be good. These
people should be ignored at this stage of the process. They can continue to
provide input to future changes, but the data should be authoritative.

> If we ignore people, or worse, specifically disenfranchise them, that's
sure to lead to conflict when the
> interested stakeholders pursue their interests and thus become that "vocal
minority". Rather, we need
> an obvious process, backed by principles that most of everyone can agree
on, so that we don't hit catches
> like one-sided priorities. Yes, we do need to figure out how to make sure
that reader interests are
> represented in those principles. If the shared process and shared
principles lead us to something that
> some people don't agree with, *then* there might be a justification to
tell that minority to stuff it in the
> name of progress.
>
> I'll leave off there, because the next thing I intuitively want to go onto
involve my personal views, and
> those aren't relevant to this point (they can wait for later). Instead: a
question: what *principles*
> ought to underpin designs moving forward from Vector? If we can't work
through disagreements there,
> we're going to see objections once an unbalanced set of principles are
implemented in design patterns.
>

There's not really a lack of principles, there's a lack of reasonable
process. What's wrong with change guided by data science? We know the
scientific process works. The current process is design by a committee
that's comprised mostly of people untrained in the field, with no data
proving anyone's case. Even when there is data it's often ignored in favor
of consensus of the editor community.

- Ryan
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