The Wonderbra is a type of push-up brassiere that gained worldwide
prominence in the 1990s. Although the Wonderbra name was first
trademarked in the U.S. in 1935, the brand was developed in Canada.
Moses (Moe) Nadler, founder and majority owner of the Canadian Lady
Corset Company, licensed the trademark for the Canadian market in
1939. By the 1960s the Canadian Lady brand had become known in Canada
as "Wonderbra, the company." In 1961 the company introduced the Model
1300 plunge push-up bra. This bra became one of the best-selling
Canadian styles and is virtually identical to today's Wonderbra. In
1968 Canadian Lady changed its name to Canadian Lady-Canadelle Inc.,
was sold to Consolidated Foods (now Sara Lee Corporation), and later
became Canadelle Inc. In 1991 the push-up Wonderbra became a sensation
in the UK, although it had been sold there since 1964 under license by
the Gossard division of Courtalds Textiles. Sara Lee Corporation did
not renew Gossard's license and redesigned the push-up style for the
reintroduction of the Wonderbra to the U.S. market in 1994. Since
1994, the Wonderbra has expanded from the single push-up design into a
wide-ranging lingerie fashion label in most of the world.
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Today's selected anniversaries:
Ottoman wars in Europe: Turks under Murad I defeated Lazar
Hrebeljanović and a coalition of Serb lords at the Battle of Kosovo.
Australian bank robber and bushranger Ned Kelly was captured in
Glenrowan, Victoria after surviving a gun battle with police.
Yugoslav nationalist Gavrilo Princip assassinated Archduke Franz
Ferdinand of Austria, sparking the outbreak of World War I.
The Treaty of Versailles was signed, ending World War I.
Workers in Poznań, Poland held massive protests demanding the lowering
of food prices, rising of wages and revoking some recent law changes
that worsened working conditions, but were violently repressed the
In response to a police raid at the Stonewall Inn in New York City,
groups of gay and transgender people began to riot against New York
City Police officers, a watershed event for the worldwide gay rights
Wikiquote of the day:
To renounce liberty is to renounce being a man, to surrender the
rights of humanity and even its duties. For him who renounces
everything no indemnity is possible. Such a renunciation is
incompatible with man's nature; to remove all liberty from his will is
to remove all morality from his acts. -- Jean-Jacques Rousseau