Certainly it is their first attempt in plant identification. They are dealing with very few species of plant as well. Such phone apps could eventually be very useful as for example you point your phone at... anything and it links to the wikipedia article - in the language setting of your phone! Consider this labs progress in the next few decades... To them we are just another image repository but unlike other image repositories we are seeking to tag images in less specialized manner. For instance an image repository for birds would generally avoid tagging birds by color but instead by species or some other scientific categorization, commons on the other hand wouldn't mind such categorization.
As I said before, people shouldn't expect perfect species identification overnight but perhaps this could be the result of research for the next few decades. They currently are considering dropping commons because they do not see any use for commons, we could show them potential fields of research using commons by basically telling them about our problems. For instance dealing with images we frequently delete (over copyright, trolling and etc) could easily be a task for them.
-- とある白い猫 (To Aru Shiroi Neko)