I read a post this morning from the TED Blog: they developed user archetypes for 12 different kinds of people and how they use TED. I really like this: it's from the content consumer's perspective, and based on how motivations and needs might inform the way people interact with or find the videos on the TED site.

There are likely takeaways for people who think about search + discovery mechanisms, as well as people who think about content consumption.

Some housekeeping: There will be an update on the Wikimedia Foundation audience research work next week; we've completed 3/6 audience prioritization workshops and are thinking about how to narrow down our focus.

I would love to hear your thoughts on this: When you're thinking about a *lot* of different audiences, how do you think about prioritization? 

Mel