On Tue, Jan 13, 2015 at 3:17 PM, Aaron Halfaker <ahalfaker@wikimedia.org> wrote:

They're really only asking what people think of when they read the words "Do Not Track". I'd be more interested in knowing what people expect when then look at their particular browser setting and what it is they actually hope it will accomplish.

While it's true that there is ambiguity about what users are objecting to when they turn on DNT (3rd party tracking? behavioral tracking? all data collection?), the costs of getting it wrong not symmetrical. If I object to all forms of data collection, and you collect data about me anyway, I'd be pretty upset. But if I'm OK with certain forms of data collection, and you decline to collect data about me.. meh.