I too recommend the use of micro-surveys. The full rationale is here [1] but one of the immediate benefits I see is the ability to randomly sample from the population of newly registered users. It shouldn’t be particularly hard to set up an ongoing gender micro-survey to collect this data over time (it’s more a question for UX/Product: would this interfere with the existing acquisition workflow). We can also trigger a micro-survey at the end of the edit funnel and measure user drop-off rate by (self-reported) gender.

Product has concerns about adding extra fields to the signup screen: they may not be optimal from a UX perspective, but micro-surveys are the most flexible way of collecting this kind of demographic data without heavy MediaWiki engineering effort.

Dario

[1] http://www.mediawiki.org/wiki/Extension:GuidedTour/Microsurveys


On Aug 29, 2014, at 7:01 AM, Leila Zia <leila@wikimedia.org> wrote:


On Fri, Aug 29, 2014 at 4:58 AM, Dan Andreescu <dandreescu@wikimedia.org> wrote:
  • I wonder if we might explore ways to improve such a survey.  For example, we might include the gender question in the signup form for a small percentage of newly registered users.
This experiment sounds more useful than the current gender data.  Over time, it would also allow us to track retention rate by gender for those who answer the question.

+1
 

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