I'm sharing with you an email received from Shani Evenstein (On Behalf of the Brand
Committee, Board of Trustees) on the WikiIndaba mailing list looking for community
----- Message transmis ----- De : Shani Evenstein <shani(a)wikimedia.xn--org>-fwa :
: Zack McCune <zmccune(a)wikimedia.org>rg>; James Heilman <jheilman(a)wikimedia.org>rg>;
Raju Narisetti <rnarisetti(a)wikimedia.xn--org>envoy-meb : dimanche 29 novembre 2020 à
01:04:01 UTC+1Objet : [Wikiindaba] Looking for community advisors to Board committee on
The Wikimedia Foundation Board of Trustees has convened an ad hoc committee on the
Movement Brand Project. Three trustees were selected to head its work, in close
collaboration with the Brand team - Raju Narisetti, James Heilman and myself. Seeking to
improve the Brand Project process, we are looking for community advisors to give input
from various Wikimedia movement perspectives. The goal is to re-launch the brand
discussions with a clear and transparent process in March 2021, and to conclude the
conversations with a decision by the end of the fiscal year (July 2021).
We are writing to you today to ask that you nominate 1 member from your community to join
us as advisors to the Brand Committee.
What will advisors do?
The Brand Committee is charged with developing and proposing changes to the Movement Brand
Project process. The committee will produce a proposal that the full Board of Trustees
will review and hopefully agree to adopt, if aligned. Advisors will support us in
recognizing key stakeholder community perspectives on branding needs, processes and
decision-making. They will provide input and comments on proposed changes to process and
offer working solutions to challenges the committee encounters. Advisors will be able to
share ideas and ask questions to their communities, as needed. The full process will be
vetted and endorsed by advisors before the Board of Trustees makes its final decision on
adopting these proposed changes to process and decision-making. After the proposed
changes to process and decision-making are adopted, the new process will be launched in
What kind of commitment is needed?
Advisors can expect 6-9 hours of activity a month, in January and February 2021, though we
will be aiming to launch the joint process with a first meeting during the second half of
December. There will be opportunities to join committee meetings with Board members &
staff, or to watch recordings of the meetings and provide feedback asynchronously.
Documents and proposals will be shared among advisors for comment, review and
What kind of advisor is the committee seeking?
The Brand Committee is looking for a small set of advisors who are able to engage
thoughtfully on the importance of branding to the Wikimedia Movement’s 2030 goals.
Advisors will be asked to reflect on more than processes: they will be asked to think
about the strategic goals of the brand names and logos within the movement, and how to
equitably structure decisions around them. Ideal advisors therefore have experience
representing the movement to the public, as well as understand the internal needs of the
movement’s work as something multidimensional and open.
The number of advisors will be between 7 - 9 people, in an effort to support active
participation within the committee, and to keep the process on track, to “un-pause” in
March. By then we strive for a clear sense of a process with which the broader community
will be able to engage.
We have identified 3 main groups we would like advisors from:
2 advisors from affiliate leadership (Chairpersons or EDs)
2 advisors from the community, specifically, people who participated in authoring the
Community Open Letter on Renaming (COLOR)
2 additional advisors from the global south / emerging and underrepresented communities*
1 advisor from AffCom
* As the global south / emerging and underrepresented communities include a variety of
different groups, we are actively approaching Wiki Indaba, ESEAP, IberoCoop, the India
lists and the Brazilian community, asking each to nominate one advisor (if I have missed a
group you believe to qualify, please let me know privately and I’ll be sure to approach
them as well). Out of all applications from these groups, 2 will be chosen to complement
the other 5 representatives (2 from affiliates, 2 from COLOR, 1 from AffCom). Our goal
would be to choose from groups that are not already represented by other chosen advisors,
with a special effort to be as diverse and inclusive as possible.
* The committee might also directly invite up to 2 additional advisors, as it sees fit.
How should advisors be nominated and added to the committee?
The committee is requesting all advisor nominations to be sent no later than December 12th
(2 weeks from today), as we would like to commence work immediately, with a first joint
meeting in mid-late December (before the Xmas and New Year holidays). The committee will
review applications and make its final decision on advisors by December 15th.
We are asking your group to determine who will be the person to best represent your
perspective. Please email shani(a)wikimedia.org with your nominations and include the
Subject line: Nomination for the Brand Committee Advisors Task Force
A short (!) paragraph on why you would like to be part of the process and how you believe
you can contribute.
Thank you all for your participation and contribution to this process!
Shani Evenstein Sigalov,
On Behalf of the Brand Committee,
Board of Trustees, Wikimedia Foundation.
Wikiindaba mailing list