<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Those are valid points, FT2 - thanks. There are many ways we could go about this release, and I think the direction taken here is in line with how we expect much (not all) media to engage on this topic: celebratory, somewhat light-hearted and joyful look at the project. <div><br></div><div>I like this version in that it proposes a lofty trajectory of growth and change. It doesn't try to cover all of the bases, and though the final version has some of the vision-forward facing stuff, it strikes a reasonable balance. </div><div><br></div><div>Glad to see everyone's comments of course. The release isn't the center of the celebration - let's hope the coverage generated by all of the events, chapters, and celebrators builds for a great story.</div><div><br><div><div>On Jan 9, 2011, at 8:19 PM, FT2 wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div>I asked Moka off-list to clarify the points that were concerning me. My comment and her response are below. </div>
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<div>She suggested I forward it to the list, "I think it's a good point to raise to help others think through how the release might be tailored. In the end, it's there for them to edit and remix." </div>
<div> </div>
<div>So see below :)</div>
<div> </div>
<div>FT2</div>
<div> </div>
<div> </div>
<div><strong>My email:</strong> </div>
<blockquote style="MARGIN-RIGHT: 0px" dir="ltr">
<div>While laughing gently at one's past is admirable, I'm just not sure about the degree of self-deprecation. In this release a reader takes away the key points that it has a "funny name", that its early articles were pointless and trite, that the last words in the next paragraph (which tend to linger) are "total disaster". </div>
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<div>The rest (and anything strong) comes much further down, but traditionally a skim-reader is less likely to pick up on stuff the further down it is.</div>
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<div>I guess I mainly want to re-check, does this work in media terms?</div></blockquote>
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<div><strong>Response:</strong></div>
<blockquote style="MARGIN-RIGHT: 0px" dir="ltr">
<div>I hear you. I think this release is more about writing to celebrate,</div>
<div>rather than writing for a real news hook. If you take a look at most</div>
<div>of the Foundation releases, it's more about the ceremonial process.</div>
<div> </div>
<div>The nice thing about the 10 year is that almost all press are already
<div>writing about it, so we dont have to sell them on a story-- and that's</div>
<div>mainly the function of a press release.</div></div>
<div> </div>
<div>Does that make sense?</div></blockquote>
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