After the last disastrous WMF intervention in Wikipedia - Framgate - I
believe the timing is just perfect for the WMF to go forward with this fit
of creativity of branding themselves as the "Wikipedia Foundation".
It's one after another, and never stops.
Best,
Paulo
Yaroslav Blanter <ymbalt(a)gmail.com> escreveu no dia sexta, 6/09/2019 à(s)
18:25:
I agree with Fae. I strongly oppose the proposal, and
I somehow used to
assume that our opinion would be asked in a structured way.
Cheers
Yaroslav
On Fri, Sep 6, 2019 at 7:03 PM Fæ <faewik(a)gmail.com> wrote:
If the WMF is going to make statements that are
not derived from all
the demonstrable facts, perhaps the community should now respond with
a completely unambiguous RFC on meta so there can be no doubt?
Something along the lines of:
"The WMF have employed Wolff Olins for rebranding advice, and they
recommend that Wikimedia rebrands itself around the word "Wikipedia"
and projects like Wikimedia Commons are renamed to "Wikicommons" to
ensure marketing of the projects can easily be delivered by the WMF.
Do you support or oppose this rebranding programme?"
With a straightforward RFC to keep on linking to in every discussion
on every venue, we might then have tangible evidence of whether "There
is considerable support for the branding proposal" or "There is
considerable opposition for the branding proposal" is factual. Rather
than drifting along for months with the debate and unhappiness that
comes from arguing both sides of a mostly political case without
firmly verifiable evidence available or relying on complex and less
credible stats from surveys that are likely to suffer from embedded
bias, especially considering the already banked investment in
consultancy that drives the need to change something, to prove the
spent money had impact and "value".
P.S. Zack and others, it's best to avoid the word "collaboration" when
communicating with an international group. It has unfortunate history
and gives the impression that you are quoting views from collaborators
rather than holding open collegial discussion.
Thanks,
Fae
On Fri, 6 Sep 2019 at 17:19, Diane Ranville <dranville-ctr(a)wikimedia.org
wrote:
>
> Hi,
>
> I agree with Pine.
> There is a majority of people who actually oppose the rebranding
> proposition.
> I don't quite understand why this is still going forward (except that
it
is
difficult to acknowledge a mistake and take steps
backwards - but it is
sometimes necessary).
Have other options even been considered?
-speaking in my own name here-
Diane
On Fri, Sep 6, 2019 at 7:35 AM Pine W <wiki.pine(a)gmail.com> wrote:
> Hello Zack,
>
> Thank you for the report on Meta.
>
> I am troubled by your statement in this email that "There is
considerable
> support for the brand proposal and general
appetite to improve our
> movement’s branding system." What that statement appears to omit is
that,
> > according to the report on Meta, there is also considerable
opposition
to
> the rebranding proposal.
>
>
> Can you explain why you characterized the proposal as having
"considerable
> > support" without in the same sentence acknowledging what appears to
be
>
considerable opposition?
>
>
> Of the three top-level metrics that the report on Meta displays that
> measure community and affiliate support or opposition regarding the
> rebranding proposal, one of the three metrics is in favor and two of
the
> > three metrics are opposed. If this was an RfC, and I was using those
> > measures of sentiment to evaluate support and opposition regarding
the
RfC,
> > I would probably close the current rebranding proposal as declined.
> >
> > Pine
> >
> > (
https://meta.wikimedia.org/wiki/User:Pine )
> >
> >
> >
> > On Thu, Sep 5, 2019, 20:49 Zack McCune <zmccune(a)wikimedia.org>
wrote:
>
> > *Summary* - We want your help with a voluntary, OPT-IN design
process
for
> > movement branding. Please join the
in-depth discussion group, or
watch
> for
> > updates on Meta-Wiki.
> >
> >
> > Hello all,
> >
> > After 4 months of community consultation, spanning dozens of
affiliates,
> > several mailing lists, community
conferences, and Meta-Wiki, I am
pleased
> > to share a summary of feedback on the
proposed 2030 movement brand
> strategy
> > [1].
> >
> > From more than 319 comments, representing 150 individual
contributors
and
> > 63 affiliates, we assessed 6 major
themes in feedback:
> >
> > 1.
> >
> > Reducing confusion
> > 2.
> >
> > Protecting reputation
> > 3.
> >
> > Supporting sister projects
> > 4.
> >
> > Addressing (legal, governmental) risks
> > 5.
> >
> > Supporting movement growth
> > 6.
> >
> > The process of change
> >
> > Please visit our feedback summary page to learn more [2]. You will
see
> > examples of comments within each
section, along with a rough
indication
> > of
> > > how many of the comments that we received were related to each
theme.
>
>
> > The comments sometimes contradict one another, showing that across
our
> wide
> > movement’s experience, different points of view are common (and a
sign
of
> > health!). To visualize these tensions,
we have created “polarity
maps”
> > which are used to help visualize how
different arguments coexist in
> tension
> > with each other.
> >
> > Ultimately, the comments provided from you all are very thoughtful
and
> > useful guidance on what is needed to
make our movement’s branding
> > successful. One can read the 6 themes above as “criteria” for
assessing
> > branding systems.
> >
> > == Thanks ==
> >
> > I would like to thank the organizers of Iberoconf, Wikipedia
Education
> > > Summit, and the Wikimedia Summit for inviting us to hold
discussions
>
during
> > their sessions. I would also like to thank my colleagues Elena
Lappen,
> > > Samir Elsharbaty, and Blanca Flores who conducted extensive parts
of
this
> > consultation. To the hundreds of
people, and dozens of affiliates
> > commenting, thank you for reviewing the proposal and offering your
> > perspectives and insights.
> >
> >
> > == Next steps and staying involved ==
> >
> > There is considerable support for the brand proposal and general
appetite
> > to improve our movement’s branding
system. Further, we believe that
> > critical feedback on the proposal offers direct guidance for
precisely
> what
> > branding must do to be successful for our movement. We have shared
these
> > > insights and our proposed continuance with the Board of Trustees,
who
> >
approved continuing these efforts.
> >
> > Acting on community insights, we will be collaborating on formal
brand
> > naming, visual identity, and brand
system design that will use
> “Wikipedia”
> > as the central reference point. The resulting system will be OPT-IN
for
> > > affiliates.
> > >
> > > This design process will be guided by a “brand network” – a group
of
> >
volunteers who would like to continue advising on brand during this
> > consultation. Dozens of people have already volunteered, and we
invite
> you
> > to join the group. We will use a group on Wikimedia Space to host
this
> > discussion and the group will be closed
to allow candid discussions
and
> > room for iterations. EVERYONE IS
INVITED TO JOIN [3]. If you do not
want
> to
> > commit to the in-depth, longer term discussions that will be
happening
> > within the brand network group, we will
still be tracking comments
left
> on
> > the project’s Meta-Wiki page [4]. Furthermore, all important ideas
and
> > > updates originating from the brand network discussion will be
shared
> >
publicly to mailing lists and Meta-Wiki.
> >
> > The development of this proposed identity system will take
approximately
> 6
> > months. As stated, regular updates will be shared to mailing lists,
> > Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are
most
> > comfortable! Once complete, community
groups will have the power to
> decide
> > if/when they opt in to using the new system.
> >
> > Yours,
> >
> > Zack
> >
> > [1]
> >
> >
>
https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-br…
>
>
> >
> > [2]
> >
> >
>
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
the
gray
> > > "Request" button. When your request is approved, you will be
able
to
see
> > > and access the brand network discussion category on the Discuss
Space
>
main
> > page.
> >
> > [4]
> >
> >
>
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_resear…
>
>
> >
> > --
> >
> > Zack McCune (he/him)
> >
> > Director of Brand
> >
> > Wikimedia Foundation <https://wikimediafoundation.org/>
> > _______________________________________________
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> >
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