[Wikimedia-l] Fundraising testing

[Megan Hernandez]

Hi all,

We wanted to let you know the fundraising team is starting up testing in
February.  We're starting at low levels, so most people will not even
notice banners to start with.  5% of anonymous users will see a banner just
one time.  We are not showing any banners to logged in users.

There was an announcement in November about us splitting up the fundraiser
this year.  Just a very quick recap: We ran the end-of-year campaign in
November and December in the top 5 English-speaking countries (US, UK,
Canada, Australia, and New Zealand).  The campaign was successful and we
were able to take the banners down a few weeks ahead of schedule:
https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser


We are now working on starting up testing in countries that were not
included in the end-of-year campaign.  We'll be working on translations and
optimizing our donation pages in many countries over the coming months.

We will post a report of the year-end campaign with much more detailed
information and will send a note to this mailing list when it's available.

We always need help making improvements in different countries and
languages.  If you have any suggestions, please do leave us a note on the
fundraising meta discussion page:
http://meta.wikimedia.org/wiki/Talk:Fundraising_2013

Thanks!

Megan

-- 

Megan Hernandez

Head of Annual Fundraiser
Wikimedia Foundation