[Foundation-l] FW: foundation-l Digest, Vol 80, Issue 50-Resource mobilization

shekar R shekar100 at hotmail.com
Mon Nov 15 12:25:37 UTC 2010











Hello,Resource mobilization has always been a challenging task, difficult, but not impossible. Phillippe et. at., should tell us how they were motivated to mobilizes so much in such a short span of time. My congratulations to Philippe, the rest of the community team at the Foundation, and all of the volunteers.It is not at all a bad idea to be reliant on more than one source for funding, while advertising is a way to go, it is not the end of all. Surely, Million dollars will be collected  very soon without the support of advertising.  ON the longer run, an one time  subscription contribution(for life members-with no strings attached !!!) will do good.Any innovative ideas will be welcome.ThanksShekar RIndia.why can't wikimedia publish advertisements and generate revenue and> > become self-reliant,self-sustainable , instead of asking for funds> > from user every year again and again...>> There's a number of issues. But painting it in broad terms; although> advertising might make the projects *financially* stable, it may not> make their *content* stable. That's to say, a lot of contributors /> volunteers / editors might leave.>> I'd argue with your terminology, though.>> You say that advertising would make the Foundation "self-reliant and> self-sustainable". It wouldn't be though, would it? It would be> reliant on advertisers and sustained by advertisers.>> Bodnotbod
> From: foundation-l-request at lists.wikimedia.org
> Subject: foundation-l Digest, Vol 80, Issue 50
> To: foundation-l at lists.wikimedia.org
> Date: Mon, 15 Nov 2010 12:00:04 +0000
> 
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> Today's Topics:
> 
>    1. Re: Report from Day 1 of technical testing (Bod Notbod)
>    2. Re: wikimedia fundraiser (Bod Notbod)
>    3. Re: wikimedia fundraiser (FT2)
>    4. Re: PediaPress (Erik Moeller)
>    5. Re: wikimedia fundraiser (Mike Dupont)
>    6. Re: wikimedia fundraiser (Noein)
>    7. Re: wikimedia fundraiser (Noein)
> 
> 
> ----------------------------------------------------------------------
> 
> Message: 1
> Date: Sun, 14 Nov 2010 20:41:40 +0000
> From: Bod Notbod <bodnotbod at gmail.com>
> Subject: Re: [Foundation-l] Report from Day 1 of technical testing
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID:
> 	<AANLkTinrtGa7ADK44JYFaM=wiQnQjBEN9L0L0NObR-Ld at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> On Sun, Nov 14, 2010 at 12:27 AM, Andrew Garrett <agarrett at wikimedia.org> wrote:
> 
> > My congratulations to Philippe, the rest of the community team at the
> > Foundation, and all of the volunteers who have helped get the
> > fundraiser to this stage.
> 
> Yep, well done to the team, it's a fab start.
> 
> Looking at the stats, it took over 40 days, in 2007, to raise as much
> as we have so far this year.
> 
> I expect there's quite a few Wikipedians who have stuff planned who
> haven't even begun to do their solo efforts yet; I plan to send
> individual messages to friends and family and won't start on that til
> tomorrow.
> 
> Bodnotbod
> 
> 
> 
> ------------------------------
> 
> Message: 2
> Date: Sun, 14 Nov 2010 20:47:19 +0000
> From: Bod Notbod <bodnotbod at gmail.com>
> Subject: Re: [Foundation-l] wikimedia fundraiser
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID:
> 	<AANLkTin5DcRzvCQZbaNtLEUkeE2TYdtDDVq50+p1W+h+ at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> On Sun, Nov 14, 2010 at 3:17 PM, luke lenny <lennybodomas1 at gmail.com> wrote:
> 
> > why can't wikimedia publish advertisements and generate revenue and
> > become self-reliant,self-sustainable ?, instead of asking for funds
> > from user every year again and again...
> 
> There's a number of issues. But painting it in broad terms; although
> advertising might make the projects *financially* stable, it may not
> make their *content* stable. That's to say, a lot of contributors /
> volunteers / editors might leave.
> 
> I'd argue with your terminology, though.
> 
> You say that advertising would make the Foundation "self-reliant and
> self-sustainable". It wouldn't be though, would it? It would be
> reliant on advertisers and sustained by advertisers.
> 
> Bodnotbod
> 
> 
> 
> ------------------------------
> 
> Message: 3
> Date: Sun, 14 Nov 2010 22:36:58 +0000
> From: FT2 <ft2.wiki at gmail.com>
> Subject: Re: [Foundation-l] wikimedia fundraiser
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID:
> 	<AANLkTi=Bb0HKGGp-6xeYQck+X1YKE-xmGdd_Oy9dWgu_ at mail.gmail.com>
> Content-Type: text/plain; charset=UTF-8
> 
> Also because it's good for people to have to think year by year. makes them
> aware and not take it for granted. People who have some investment (be it
> effort or money or time or whatever) value something more.
> 
> A wider community that has a reason to care is worth building - especially
> as the Wikimedia mission isn't just "build a website" but "make available
> free knowledge". In that context people willing to care matter, as an
> integral part of the mission.
> 
> FT2
> 
> 
> On Sun, Nov 14, 2010 at 8:47 PM, Bod Notbod <bodnotbod at gmail.com> wrote:
> 
> > On Sun, Nov 14, 2010 at 3:17 PM, luke lenny <lennybodomas1 at gmail.com>
> > wrote:
> >
> > > why can't wikimedia publish advertisements and generate revenue and
> > > become self-reliant,self-sustainable  , instead of asking for funds
> > > from user every year again and again...
> >
> > There's a number of issues. But painting it in broad terms; although
> > advertising might make the projects *financially* stable, it may not
> > make their *content* stable. That's to say, a lot of contributors /
> > volunteers / editors might leave.
> >
> > I'd argue with your terminology, though.
> >
> > You say that advertising would make the Foundation "self-reliant and
> > self-sustainable". It wouldn't be though, would it? It would be
> > reliant on advertisers and sustained by advertisers.
> >
> > Bodnotbod
> >
> > _______________________________________________
> > foundation-l mailing list
> > foundation-l at lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
> >
> 
> 
> ------------------------------
> 
> Message: 4
> Date: Sun, 14 Nov 2010 15:15:35 -0800
> From: Erik Moeller <erik at wikimedia.org>
> Subject: Re: [Foundation-l] PediaPress
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID:
> 	<AANLkTikig9SBmhMmkNuY=9FUHXbawnDxMxuiH-_uHgCK at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> A few additional corrections / clarifications:
> 
> 1) Our partnership with PediaPress has not displaced comparable
> community efforts, nor did PediaPress "offer money" and therefore
> received attention that other efforts did not get. Most of the
> community-based efforts at that time, including the ones Robert is
> referring to, were of an entirely different nature: manually
> collecting content from projects and creating reasonable-looking PDF
> files, then selling them through a print-on-demand publisher like Lulu
> (obviously a completely commercial/proprietary operation). There were
> a few barely functional PDF exporters, but nothing coming close to the
> PediaPress tools.
> 
> It's true that a 2006 community-driven effort to publish Wikijunior
> content had incorrectly identified "Wikimedia Foundation" as the
> authors of the content. That mistake was corrected; as far as I can
> tell, the same volume is still available at:
> 
> http://www.lulu.com/product/paperback/wikijunior-big-cats/1875136
> 
> You can review some of the relevant threads here:
> 
> http://lists.wikimedia.org/pipermail/foundation-l/2006-July/thread.html
> 
> Volker from PediaPress first introduced himself at the same time, but
> nothing much happened between WMF and PediaPress until January 2007,
> when we contacted them about working together, which ultimately
> resulted in the current business relationship.
> 
> 2) In terms of open source code, as I explained, PediaPress has
> contributed a full alternative parser implementation, a complete PDF
> export implementation, a complete tool for assembling and managing
> article collections, etc. These are all very important and valuable
> contributions. By last count, the PDF feature is used to create about
> 85,000 PDF files per day, keeping two dedicated servers busy. We'd be
> happy to integrate open source LaTeX support if someone provided it,
> and we'd be happy to consider paying for implementing it if enough
> people found it useful.
> 
> 3) We've in the past explored various other partnerships with
> publishers resulting in commercial use of Wikipedia content. One of
> the most elaborate such partnerships was the Bertelsmann "Wikipedia in
> one volume", based on the German Wikipedia (using edited lead sections
> as mini-articles). Trademark use for this book was negotiated by
> Wikimedia Germany with approval by WMF. The book was a commercial
> failure. See http://www.amazon.de/Das-WIKIPEDIA-Lexikon-einem-Band/dp/3577091029/
> for information about this book.
> 
> In general, we've concluded that most such commercial partnerships are
> problematic because
> 
> a) Commercial publishers are not comfortable with freely licensed
> content, and try to find ways to lock it in;
> b) Most such partnerships would be poorly scalable one-offs;
> c) Both the revenue potential and the mission benefit are relatively small.
> 
> We like the PediaPress model, because:
> 
> a) it's fully consistent with the intent of free content licensing;
> b) it allows people to create their own customized experience in any
> supported language;
> c) it can scale flexibly to accommodate demand.
> 
> That doesn't preclude other models from being potentially viable. Even
> the PediaPress model allows for more carefully curated content (using
> collections pointing to specific versions of pages that have been
> reviewed for book export), and of course it would be great to see more
> community efforts to vet, collect and publish content.
> 
> Such efforts don't require our permission where no trademark use is
> involved. If trademark use is involved, then we'd have to consider
> such requests on a case-by-case basis, but we'd certainly consider
> them. (There's a big difference between claiming "authorship" of WMF,
> or labeling a book "Wikibooks: Physics" -- the former is factually
> incorrect and never acceptable, the latter is a potentially
> permissible trademark use.)  I'd argue that working with PediaPress on
> this would be advisable: They have an existing 10% revenue sharing
> agreement with WMF, and the existing toolchain allows for export to
> multiple formats using entirely open source tools. But alternatives
> are always worth looking into.
> 
> 4) There's a big difference between something like
> Special:Booksources, and something like the book creator tool. The
> former links to separate and independent services (commercial or not),
> the latter operates commercially on Wikimedia project content.
> Services that integrate and use our content commercially should at
> minimum be vetted by WMF, to establish fair and reasonable parameters
> and to ensure compliance.
> 
> There's actually an example of a commercial printing operation that's
> been entirely developed by individual community members: the
> WikiPoster service running on the French Wikipedia. To see it in
> operation, click on any image in the French Wikipedia and click
> "Obtenir un poster de cette image":
> 
> http://fr.wikipedia.org/wiki/Fichier:Pirates_of_the_Caribbean.jpg
> 
> I have very little information about this service -- neither whether
> they are meeting their promises of donations (I could ask accounting
> to examine our records, but we receive no explicit reports), nor
> whether any of their software is open source, nor whether it's
> functioning correctly and delivering a quality experience. Wikimedia
> France may have more detailed numbers. In general, I don't think this
> is a good way to develop commercial relationships, but since it's
> supported by the French community in this case, and we have no plans
> to provide the same service in some other fashion, we've not asked to
> remove it.
> 
> We'd be more than happy to consider alternative print-on-demand
> services. So far, we've had two commercial contacts related to the
> print-on-demand tool. One, an alternative printer servicing a specific
> geography, was happy to work directly with PediaPress instead of
> developing their own wiki-to-print infrastructure. The other was too
> small to be relevant.
> 
> 5) I've given you the scale of sales (about 8,000 per year at current
> numbers). As "premium" as the placement in the sidebar may seem, the
> reality is that the "Print/export" link is collapsed by default,
> doesn't obviously relate in any way to ordering printed books, and
> provides access to a number of related services and functions. You
> have to expand the sidebar, activate the book creator, assemble your
> own book and go through the ordering process to get a printed book.
> The fact that this still leads to thousands of sales is testament both
> to our huge readership and the actual interest in such functionality.
> 
> I understand the desire to apply fair and neutral principles to such
> partnerships. Fairness and neutrality, to me, would indicate that
> another for-profit publisher would either have to provide some serious
> added value (in the form of product or code), or pay a higher
> commission to WMF, to make up for the lack of any investment in the
> underlying technology. But given the sales numbers and our reluctance
> to advertise the tool in any prominent fashion, it's not surprising
> that major corporations aren't exactly beating our doors down.
> 
> In general, commercial partnerships we've entered that relate to code
> or services provided through Wikimedia projects are very careful and
> conservative, and tend to focus on mission value more than revenue.
> PediaPress falls into this category: the relatively tiny amount of
> revenue we're getting from it is not the reason we're engaged in the
> relationship. Rather, supporting community efforts to print content
> had long been something we wanted to do, and this was a scalable way
> to do it. And yes, having a third party responsible for printing and
> sales is a good idea from a legal perspective.
> 
> External partnerships such as wikipedia.orange.fr , where Wikipedia
> content is commercially used (using the Wikipedia trademark) with our
> explicit permission, are significantly less conservative and more
> revenue oriented. We've generally placed less focus on these types of
> business relationships in recent months, as part of our general shift
> towards the "many small gifts" revenue model as the central pillar of
> our revenue strategy.
> -- 
> Erik M?ller
> Deputy Director, Wikimedia Foundation
> 
> Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate
> 
> 
> 
> ------------------------------
> 
> Message: 5
> Date: Mon, 15 Nov 2010 08:40:06 +0100
> From: Mike  Dupont <jamesmikedupont at googlemail.com>
> Subject: Re: [Foundation-l] wikimedia fundraiser
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID:
> 	<AANLkTikw89h9RnkDwXHAuZz88=672OcoT06mHRMi3q_J at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> I have to say, I think it is good that wikimedia is not advertising funded,
> because you provide a great service that is not geared to looking at
> advertising.
> Most webpages force you to look at ads, wikipedia does not. I think it
> is a valuable resource and worth the donations.
> We are working on translating the donation interface to albanian now,
> and hope to find sponsors in that region.
> mike
> 
> On Sun, Nov 14, 2010 at 11:36 PM, FT2 <ft2.wiki at gmail.com> wrote:
> > Also because it's good for people to have to think year by year. makes them
> > aware and not take it for granted. People who have some investment (be it
> > effort or money or time or whatever) value something more.
> >
> > A wider community that has a reason to care is worth building - especially
> > as the Wikimedia mission isn't just "build a website" but "make available
> > free knowledge". In that context people willing to care matter, as an
> > integral part of the mission.
> >
> > FT2
> >
> >
> > On Sun, Nov 14, 2010 at 8:47 PM, Bod Notbod <bodnotbod at gmail.com> wrote:
> >
> >> On Sun, Nov 14, 2010 at 3:17 PM, luke lenny <lennybodomas1 at gmail.com>
> >> wrote:
> >>
> >> > why can't wikimedia publish advertisements and generate revenue and
> >> > become self-reliant,self-sustainable ?, instead of asking for funds
> >> > from user every year again and again...
> >>
> >> There's a number of issues. But painting it in broad terms; although
> >> advertising might make the projects *financially* stable, it may not
> >> make their *content* stable. That's to say, a lot of contributors /
> >> volunteers / editors might leave.
> >>
> >> I'd argue with your terminology, though.
> >>
> >> You say that advertising would make the Foundation "self-reliant and
> >> self-sustainable". It wouldn't be though, would it? It would be
> >> reliant on advertisers and sustained by advertisers.
> >>
> >> Bodnotbod
> >>
> >> _______________________________________________
> >> foundation-l mailing list
> >> foundation-l at lists.wikimedia.org
> >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
> >>
> > _______________________________________________
> > foundation-l mailing list
> > foundation-l at lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
> >
> 
> 
> 
> -- 
> James Michael DuPont
> Member of Free Libre Open Source Software Kosova and Albania
> flossk.org flossal.org
> 
> 
> 
> ------------------------------
> 
> Message: 6
> Date: Mon, 15 Nov 2010 07:58:42 -0300
> From: Noein <pronoein at gmail.com>
> Subject: Re: [Foundation-l] wikimedia fundraiser
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID: <4CE11262.2010708 at gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
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> Did they add a button "Read Now" on the donation campaign banner or did
> I miss it earlier?
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> 
> 
> ------------------------------
> 
> Message: 7
> Date: Mon, 15 Nov 2010 07:55:32 -0300
> From: Noein <pronoein at gmail.com>
> Subject: Re: [Foundation-l] wikimedia fundraiser
> To: Wikimedia Foundation Mailing List
> 	<foundation-l at lists.wikimedia.org>
> Message-ID: <4CE111A4.9060409 at gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
> 
> Did they add a button "Read Now" on the donation campaign banner or did
> I miss it earlier?
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> Version: GnuPG v1.4.9 (MingW32)
> Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/
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> 
> 
> ------------------------------
> 
> _______________________________________________
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> 
> End of foundation-l Digest, Vol 80, Issue 50
> ********************************************
 		 	   		  


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