[Foundation-l] Jimmy Wales donation appeal

[David Gerard]

2008/12/24 Robert Rohde <rarohde at gmail.com>:

> So, if not visibility, then what is really going on.  In my opinion,
> if you want someone to read something, personalizing it is a very good
> idea.  I think describing it as a personal message and putting a face
> to it, provides engagement and gets people to pay attention.  That
> Jimbo has excellent name recognition helps (if it were Sue or Michael
> Snow, for example, I don't think it would do as well).


Jimbo applying his rock star factor is one of his most useful jobs for WMF :-)


- d.