[Foundation-l] Message to communication/fundraising team about scrolling marquee in the donation message

Brian Brian.Mingus at colorado.edu
Tue Oct 23 00:37:59 UTC 2007


I believe you are going to find that the scrolling marquee is going to
reduce donations. I understand the good intentions behind it, however, if
you are a native speaker of one language, and a banner advertisement is
scrolling text at you in another language, the first thing that is going to
happen is that you are going to be confused. First impressions are
everything - you want that first impression to lead to the action of
clicking on the banner, not moving the mouse as far away from it as
possible. When's the last time you clicked on a banner ad in a language you
don't speak?

I also suggest removing those crazy closeups of Jimbo's eyeballs from the
video. Creepy!!!

Cheers,
Brian


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