[Foundation-l] Fundraiser update

Thomas Dalton thomas.dalton at gmail.com
Fri Dec 21 18:39:06 UTC 2007


On 21/12/2007, Florence Devouard <Anthere9 at yahoo.com> wrote:
> Thomas Dalton wrote:
> >> Also, I'd bet good money that the "Thanksgiving bump" came primarily from
> >> launching the Fundraising blog on the 23rd and not from that holiday.
> >
> > Easy way to check that - if the extra money was mainly in USD (does
> > anywhere else celebrate Thanksgiving? if so, add their currencies to
> > the list), it was likely from Thanksgiving, if it was spread evenly
> > among the currencies, it was probably the blog.
>
> Nope.
> You may have missed two important factors in the analysis
> 1) the blog was exclusively in english, which means a rather significant
> part of our readership was not able to read its content
> 2) the blog is only advertized at the top of all english-speaking projects.
>
> So, if the money was mostly in US dollars, it may have been
> thanksgiving, or the blog.

Good point, you need to compare USD to other currencies from
English-speaking countries, which does reduce the sample size quite a
bit, so it's not as reliable a check.



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