On Wed, Jul 17, 2013 at 11:40 AM, Jon Robson <jrobson(a)wikimedia.org> wrote:
On Wed, Jul 17, 2013 at 11:15 AM, Adam Baso <abaso(a)wikimedia.org> wrote:
Separate note, but what do people think about
having a bigger "Sign Up"
button when Login is presented? Twitter, Facebook, Pinterest, Flickr,
LinkedIn, and
Amazon.com are doing it on their mobile sites (gating as a
driver varies by site). Ebay, and Youtube, which uses the same entry
point
> as Gmail, don't. I guess this is an interesting area for A/B tests, which
> maybe have already been done.
When we launched the new login design on desktop, it took what once was a
plain text link on the page inviting people to sign up, and turned it in to
a green button with a call to "Join Wikipedia".
This isn't A/B test data, but we are tracking signups via this button
across all wikis.[1] Looking at this data shows that many people are
accidentally or intentionally visiting login and then moving on to create
an account. On July 10, to pick a random day, there were 708 English
Wikipedia signups via the desktop login CTA. That's 17% of all enwiki
registrations (4.53K, with 614 via mobile).
Personally I'd say this doesn't merit an A/B test to justify. Just add it,
and instrument it (potentially pre and post design change?) with a campaign
if you want an easy way to know how many people sign up via the button.
1. enwiki data:
http://ee-dashboard.wmflabs.org/graphs/enwiki_campaigns
--
Steven Walling
https://wikimediafoundation.org/