In my volunteer job as Wikimedia press contact, I've been doing rather a lot of liaison with public relations people and other corporate representatives wanting to get their clients onto Wikipedia. You can see how this is a rather conflicted area. [1]
*However*, it occurs to me that one thing we could do with more of is high-quality imagery, and companies have a pile of this stuff. Often professional shots of whatever that they've taken for promotion that sit in a box forever.
What good approaches, phrases, soundbites are there that could be spread to get them into donating this stuff to the commons? Let's say CC by-sa, it's simple and works.
In my experience, the head-explody bit is "you relinquish control". But PR people are not stupid and know a PR advantage when they see one :-)
Durova's piece from a few years ago advocating SEOs give us pictures may be apposite:
http://searchengineland.com/an-untapped-seo-opportunity-image-link-love-from...
Any other ideas?
- d.
[1] Off-topic for this email, but there's a bit on my blog: http://davidgerard.co.uk/notes/?p=803 http://davidgerard.co.uk/notes/?p=965