I'm not sure if it's really needed to find out *if* site speed influences visits.
They do, and they are very heavily influenced by site speed.
Effects of Website Speed on Revenue & Experience
- Shopzilla increased page load time from 6 seconds to 1.2 seconds and increased revenue
by 12% and page views by 25%.
- Amazon increased revenue by 1% for every 100 milliseconds of improvement.
- AOL documents that visitors in the top 10th percentile of site speed viewed 50% more
pages than visitors in the bottom 10th percentile.
- Yahoo! increased traffic by 9% for every 400 milliseconds of improvement.
- By reducing the website by 2.2 seconds Mozilla estimates that 60 million more Firefox
downloads occur every year.
Source: Make Data Useful by Greg Linden at Amazon
Some of these numbers are already a few years old. I wouldn't be surprised if the
numbers are even bigger these days.
--
Siebrand Mazeland
M: +31 6 50 69 1239
Skype: siebrand
Op 3 aug. 2012 om 22:02 heeft Steven Walling <swalling(a)wikimedia.org> het volgende
geschreven:
A somewhat cheeky subject line, I know, but I wanted
to get people's
attention. Let me explain:
My team's job is to run experiments that tell us why Wikipedia editors
stay or leave.[1] One of the conclusions we've come to is that we have
zero data on how site performance impacts editor retention (IP editors
included).
We could throw all our energy into building cool new features, but if
people still have a frustrating experience because contributing is
appreciably slower than reading (for purely technical reasons), we
have no idea what the net loss is. We really need to know what the
numbers here are, not just assume that slower is bad in an
unquantifiable way.
We could get a measure of this by artificially slowing down the site
for a subset of users, but we'd rather not do that for obvious
reasons. So my proposal is this: if you're going to deploy anything
that you think might effect English Wikipedia site performance,
positive or negative, tell us beforehand and we'll measure its impact
on users for you.
--
Steven Walling
https://wikimediafoundation.org/
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