Hi Wikimedians!
The Wikipedia Library is really excited about the #1lib1ref campaign taking
off -- we seem to have found a concept that will excite the global
libraries community to talk more with us, about our common mission: helping
the world get access to reliable knowledge.
Please explore the hashtag on Twitter and other social media: we have
several dozen websites, library organizations, and individuals blog and
reflect on their experience. For example:
https://twitter.com/search?q=%231Lib1Ref . I have included a preview of
some of our tracking below for a sense of our scale.
Please use the campaign to promote the exciting GLAM, research, and
Wikimedia community projects you think librarians would be interested in.
We still need your help:
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Keep sharing and emphasizing the hashtag #1lib1ref. Try to pair your
posts with #Wikipedia15 when you can.
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Help translate the main page of the campaign into more languages:
https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref
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Note: We use some of the headers and sentences in this page, to
generate multilingual social media posts.
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The campaign technically starts on Friday, but we need to continuously
remind the global libraries community that they a) can start adding
references now, and b) should continue adding references all next week. Oh,
and its not just librarians who are adding references for the campaign --
that's just our target audience :)
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Publish blogposts talking about Wikmedia’s opportunities with libraries.
Here are a small sample blog posts that might help inspire your work:
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From our Italian Colleagues :
http://librarianscape.com/2016/01/09/wikipedia-un-posto-per-bibliotecari/
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From DLF:
https://www.diglib.org/archives/11060/
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From our Catalan colleagues:
http://blogcrai.ub.edu/2016/01/13/el-crai-de-la-universitat-de-barcelona-sa…
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Reach out to the librarians using the hashtag: some of them are even
hosting lunch gatherings, or small editing events that engage library
staffs. These librarians are potential leaders for local events and
GLAM-Wiki activities.
If successful, we hope to run a similar campaign next year, with more
direction and leadership from a volunteer committee (this year we decided
to move quick, and test the concept alongside #Wikipedia15 ). If you are
interested in helping organize, let us know at
wikipedialibrary(a)wikimedia.org .
Give feedback on the campaign and resources that would be helpful for next
years campaign on the talk page on meta :
https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref
Thank you so much for those who have already stepped up to lead on social
media and translating the meta page!
Alex Stinson
Project Manager
The Wikipedia Library
What impact are we seeing?
We are tracking several different elements of this campaign:
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Usage of the hashtag in social media -- over 600 tweets have used the
hashtag since January 4. We are also tracking the hashtag on facebook and
linkedin -- both of which are major networks for librarians.
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Our facebook event is beginning to spread -
https://www.facebook.com/events/975178119187954/ -- please invite more
people from your library networks
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Page views - we are seeing between 400-600 pageviews, with nearly 7000
views in the last month on the English Version of the campaign page, and
Italian, French and Spanish are seeing 40-60 views a day. Moreover,
Catalans page, which is on ca.wikipedia, has seen over 2000 visits in the
last month:
http://stats.grok.se/ca/latest/Viquiprojecte:Bibliowikis/1Lib1Ref
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We are beginning to see hashtag used on English Wikipedia’s edit
summaries
http://tools.wmflabs.org/hashtags/search/1lib1ref . Based on
other social media discussions, we think this represents <60% of the
activity so far.
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We are working with Stephen LaPorte to help the tool support top 20
language Wikipedias, and Wikipedias like Romanian where we know community
members are sharing the campaign. Let us know if you don’t think your
language will be in that group.
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A new phabricator item has been -- it would be incredibly useful for
other kinds of campaigns:
https://phabricator.wikimedia.org/T123529 .
Please leave feedback and use cases.