Hi Everyone,

Hope you are all well and safe.

As you know the Communications Department recently worked on two awareness test in South Africa and India aimed at understanding how we could improve our engagement numbers in the regions with the youth (Wikipedia awareness ranges from 31% to 52% among internet users in Africa and from 15% to 56% among Indian internet users).

The learnings are now ready and the team is looking forward to sharing how they could aid in how we can engage youth to be more aware of and contribute to the free knowledge movement.

The tests focussed on hearing, learning and capturing engagement-level data, that could be utilized for future movement-wide activities. During the course of both tests we monitored and gathered data in the form of engagement numbers (comments, sentiments, engagement ratios, replies, and mentions), growth mapping, traffic referral on Wikipedia, sentiment analysis, media engagement and more. And now we are happy to share the findings with you all.

We are inviting movement members from both South Africa and India for a call where the Communications Department from The Wikimedia Foundation will present the learnings, followed by an open discussion + Q & A.

We look forward to having you all at the call, please add the below details to your respective calendars and share with anyone who would be interested in the discussion.  

Date: 30th September, 2022 (Friday)

Time: 1430 UTC/1630 SAST/2000 IST (find your timezone here)

Meeting Link (please add to your calendar) 

Look forward to speaking with you all,

On Behalf of the team,