Hoi,
Heather, I posed only three questions. It is possible to easily make
inroads on all three subjects if they are important to us. I have said
repeatedly that we can achieve a much higher number of readers of finished
Wikisource content (exponentially) when we market what we have. The first
steps are under way to bring data to Commons. When the re-usage of Commons
is a WMF priority it has implications for the implementation strategy.
When I read the draft of the communications plan, it is abstract. Not
actionable. When Marketing is real, it is more than communication. It has
key performance indicators associated with specific projects.
- Magnus has a framework for micro contributions. Do some small
marketing and see if an interest can be generated. For instance find a
topic for an existing game relevant to a small Wikipedia and target it for
that language. (get some actual data)
- We had lists of Wikimania presentations. Make them available widely.
As these lists expand see if more people watch Wikimania presentations and
make damn sure that the quality of the presentations is "good enough". Many
London presentations are not good enough.
- Wikipedians prevent the use of Wikidata data in info boxes in places
because "there are no references". It is a bullshit argument as it says so
little about quality but when you make a big spiel about this DBpedia data
(that is what marketing does) and see what can be done to adopt this data
expediently. It will not make the nay sayers go away but it destroys their
argument. It is also a KPI for Wikidata.
- We have data in Wikidata about Wikisource. Consider using it for the
finished books and projects and have people actually READ them. Just a
small link to Wikisource to indicate that there is more that is worked on.
Learn from the Malayalam project (outside of WMF) that actually does it and
make Malayalam Wikisource more relevant. This is a genuine marketing /
sales job.
- With Rosie I am working towards getting more women recognised because
they are on a "Woman's hall of fame". Software by Magnus is used to
compile
and update these lists. There are several technical issues the most
important one is that we have no proper way of dealing with red links in
Wikipedia. The way the women in red pioneered this issue can be repeated
for any issue or topic. A proper solution for red links will bring a
quality improvement to Wikipedia and it can be implemented without changing
all the set ways of the "golden oldies". It makes activism for for instance
gender issues more effective and it allows for more focus for a drive for
articles on speciality subjects.
- Finally a warning. On Wikidata medical information on "FDA approved
substances" are added without any consideration of the effectiveness of
such substances. For many Cochrane makes comparisons with placebos and the
conclusion is that existing sources do not prove it is better than a
placebo and warn for side effects. Such indiscriminate inclusion of data
is generally approved. There is no consideration of the effect it has on
the quality of Wikidata and its NPOV. In my perspective people that import
such data have an interest/involvement in such data. <grin> It is for you
guys of marketing to have a proper answer when questions are raised </grin>
All these points can be implemented without too many technical issues. My
question, is communication just that or can we really talk?
Thanks,
GerardM
On 2 September 2016 at 03:03, Heather Walls <hwalls(a)wikimedia.org> wrote:
Hi Gerard and all,
This is a great topic, and one we think about often as the Communications
team. In the past 2 years in fact, the Communications team has
intentionally grown to better support Wikimedia project awareness
and usage, including through new hires and approaches.
We generally use words like audience development, outreach, and awareness
rather than "marketing," but it's a similar (and some may argue the same)
idea. Of course, we're not a traditional organization or movement, so we
need to adapt based on the fact that we're not "selling" anything.
Instead,
we're driven by our mission and commitment to Wikimedia values and
communities. In short, the objective is to systematically grow audiences
for Wikimedia in a mission-aligned way, using research, media (digital or
otherwise), campaigns, and messaging.
We've hired people with specific experience in marketing and
communications, including in audience growth, social media, branding, and
awareness. You can learn more about our team here:
https://meta.wikimedia.
org/wiki/Communications. For more on our team's work, see this year's
Annual Plan:
https://meta.wikimedia.org/wiki/Wikimedia_Foundation_
Annual_Plan/2016-2017/revised#Communications. This area of [insert
industry
term of your choice here] is relatively new for the Foundation and we still
have plenty of room to grow. But we're optimistic that in collaboration
with the community we can help grow future Wikimedia audiences.
Finally, we're interested in continuing to partner with community members
and affiliates. We often collaborate with affiliates on campaigns (for
example, around Wikipedia 15 <https://15.wikipedia.org/>), conduct
trainings at events, and have recently further developed the Communications
resource center:
https://meta.wikimedia.org/wiki/
Communications/Resource_center
In short, we are completely with you, and if you have ideas and questions
about raising project awareness and usage, we'd love to talk.
Yours,
*The Wikimedia Foundation Communications Department*
On Thu, Sep 1, 2016 at 5:32 AM, Gerard Meijssen <gerard.meijssen(a)gmail.com
wrote:
Hoi,
I have followed what the WMF does for years and if proper marketing was
done, it would be known what the effect is of the information you refer
to
and there would be an idea on how and why this
information is available
and
what we can achieve with it. Consider, when I
write 10 new articles, what
articles are read often and why. Are specific topics more read than
others?
What effect is there when we write even more on a
topic? Are there
tipping
> points where the coverage of a subject starts to get more readers and
> editors?
> Marketing is not only about having
data, there is plenty of that. It is
> about what you do with it. Without a plan, a purpose accumulating data is
> an academic excercise; it is its own goal and it brings us little that is
> actionable. Marketing begins when you define what you aim to achieve and
> ask yourself questions like
> - What can I do to share the
presentations given at Wikimania (or any
> other WMF conference) ?
> - or how do we get more mileage out of Wikimania
> - What can we do to identify the women that are notable and do not
> have an article in a Wikipedia?
> - can we write articles that will actually be read about women?
> - What can we do to bring more references to Wikidata from
Wikipedia?
> - our friends at DBpedia sit on a ton of quality data, how do we
> incorporate it as Wikipedians do not trust Wikidata without
> references?
> For these three questions there are
actionable ways of providing a better
> solution, the question is do we care to bring us to the next level. Do we
> dare?
> Thanks,
> GerardM
> On 1 September 2016 at 14:08, Nikola
Kalchev <nikola.kalchev(a)gmail.com>
> wrote:
> > Hi,
>
> > when you write "we do
not inform them how many reads were done for new
> > articles" you don't include all wikis, I hope. In the history section
of
> the articles on Bulgarian Wikipedia [0]
there is a link to a pageviews
> analysis [1] where everyone can see how often the article was read in
the
> > last up to 90 days.
>
> > Best regards,
> > Nikola / User:Lord Bumbury
>
> > [0]
> >
https://bg.wikipedia.org/w/index.php?title=%D0%9B%D0%B5%
> > D1%82%D0%BD%D0%B8_%D0%BE%D0%BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%
> > B9%D1%81%D0%BA%D0%B8_%D0%B8%D0%B3%D1%80%D0%B8_2016&action=history,
> > look for the word "посещенията".
> > [1]
> >
https://tools.wmflabs.org/pageviews/?project=bg.
> > wikipedia.org&platform=all-access&agent=user&range=
> > latest-20&pages=%D0%9B%D0%B5%D1%82%D0%BD%D0%B8_%D0%BE%D0%
> > BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%B9%D1%81%D0%BA%D0%B8_%D0%B8%
> > D0%B3%D1%80%D0%B8_2016
>
> > On Sun, Aug 28, 2016 at
5:33 PM, Gerard Meijssen <
> > gerard.meijssen(a)gmail.com>
> > wrote:
>
> > > Hoi,
> > > Yes. It is indeed another area where we could do a lot better. We do
> not
> > > show how effective the work is that people do. We do not inform them
> how
> > > many reads were done for new articles. All things that are really
easy
> to
> > > do when we think of it. But we do not.
> >
> > > So yes we need
marketing to get new people and we need marketing to
> keep
> > > the people that appear. That is also something that is of what
> marketing
> > > people do; how to get and keep a market.
> > > Thanks,
> > > GerardM
> >
> > > On 28 August 2016
at 17:19, David Goodman <dggenwp(a)gmail.com> wrote:
> >
> > > > Marketing
can get someone to buy a product once; the problem is to
> get
> > > > them to buy another, and that depends on the quality of the
product.
> It
> > > is
> > > > much easier to get new first time editors than to give them the
> > > > encouragement and satisfaction to keep them going.
> > >
> > > > On Sun,
Aug 28, 2016 at 5:38 AM, Gerard Meijssen <
> > > > gerard.meijssen(a)gmail.com>
> > > > wrote:
> > >
> > > > >
Hoi,
> > > > > At the research mailing list two relevant activities were
mentioned
> > > that
> > > > do
> > > > > not adequately take place.
> > > >
> > > >
> * *Gamified interfaces for microcontributions à la Wikidata game*
> > > > > ** **Ubiquitous outreach, supported by dedicated technology*
> > > >
> > > >
> The notion exists that it is possible to do all kind of
> technological
> > > > > things to make things stand out more but the big problem is
imho
> not
> > > > > technological. It is not content, it is the awareness that
> marketing
> > is
> > > > > more than selling things.
> > > >
> > > >
> A respected Wikimedian made the bold statement that "Wikipedia
> could
> > > > > absolutely have 100x the number of editors it has now".I
would
> argue
> > > that
> > > > > this is correct
> > > >
> > > >
> My question is not could marketing methods make a difference but
> what
> > > > > objectives do we have that will benefit from a marketing
approach.
> > What
> > > > > does it take to be more pro-active towards our objectives?
> > > > > Thanks,
> > > > > GerardM
> > > > > _______________________________________________
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> > >
> > >
> > >
>
> > > --
> > > > David Goodman
> > >
> > > > DGG at
the enWP
> > > >
http://en.wikipedia.org/wiki/User:DGG
> > > >
http://en.wikipedia.org/wiki/User_talk:DGG
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--
*Heather Walls *
Wikimedia Foundation
annual.wikimedia.org <https://annual.wikimedia.org/2014/>
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