Hello Seddon,
Very insightful! Are the research instruments of this project
(questionnaire, focus group guidelines used) freely accessible somewhere on
Meta or Commons?
Cheers,
Christof
2016-08-31 10:29 GMT+02:00 Michael Jahn <michael.jahn(a)wikimedia.de>de>:
Thanks a lot for sharing, Seddon!
Michael
2016-08-30 17:11 GMT+02:00 Joseph Seddon <jseddon(a)wikimedia.org>rg>:
Hello wikimedia-l!
Back in February of 2015, the fundraising team engaged Lake Research
Partners (LRP) to conduct a detailed survey of English language Wikimedia
readers
<https://upload.wikimedia.org/wikipedia/foundation/c/c2/
Wikimedia_Survey_2014_English_Fundraiser.pdf>.
As
we look to continue to improve our efforts fundraising in non-EN
languages
we decided to conduct a similar fact finding
exercise in one of our
larger
fundraising countries. Japan, being an affluent
country with a large
population and where our projects have had a large reach, has in some
ways
under-performed and seemed ripe to deliver the
greatest impact for such
efforts.
With that in mind we again partnered with Lake Research Partners to run
two
focus groups consisting of readers and donors,
and an online survey of
1000
Wikipedia readers and I am pleased to provide the
findings of these
<https://upload.wikimedia.org/wikipedia/foundation/e/ef/
Report.WikimediaJapan.f.071916.pdf>
.
We found the results show mostly favorable attitudes toward Wikipedia,
with
positive ratings on quality, look and feel, and
readability, while
accuracy
is rated lower and mentioned as a concern among
focus groups
participants.
We found a more urgent, direct translation was perceived as better than a
more natural translation. This may be because Japanese readers are less
likely to donate spontaneously than some of our Western audiences; donors
are generally motivated by significant events like natural disasters. We
will have to balance an urgent tone with frank politeness when crafting
our
appeals, and are still working to find the right
balance of direct and
natural translation. Soon there will be a follow up survey of
the Japanese Wikimedia community to help further our understanding and
one
of several means by which we are improving and
strengthening the
community
involvement in movement fundraising.
Regards
--
Seddon
Advancement Associate (Community Engagement)
Wikimedia Foundation
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Tel. (030) 219 158 26-0
Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen
Wissens frei teilhaben kann. Helfen Sie uns dabei!
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/681/51985.