This is
totally understandable, especially on the basis of 1 focus
group. The one thing that is nice is that a lot of the data that we
got
from the focus group matched up with the data from the donor survey
which helps validate it some. But again the real important data is
actual concrete testing data that we've both gotten and will be
getting
a lot more of over the next month. It is THAT data that will really
inform us on what messages, landing pages, design etc work the best.
James
James speaks my mind here as well. It's not the fact that we did a
focus group that's important - it's the fact that the findings from
that focus group lined up and correlated with data from a past donor
survey (which was conducted by an entirely separate firm with no
interaction to the firm that conducted the focus group) and our own
testing. Instead of having a single data point, we have several.
We'll keep gathering data, of course, and constantly re-evaluating our
findings, but this was the first time we were able to define - in a
data-driven way - these common themes.
Oh, and ... regarding another post on this thread...
zOMG! jedi effects? I can haz?
pb
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Philippe Beaudette
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philippe(a)wikimedia.org
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