We use tobie's ua-parser, which should indeed hit a slightly wider range of tablets and would explain some of that 5%. We should probably have a different conversation with ops about trying to rebalance the varnish tablet identification (I've seen the request logs, and that won't catch all of the tablets).

Re the drop - it's actually the mid-week drop (mobile devices, tablets included, gain a chunk of our user share on weekends). The script is set to loop every Friday, so there'll be additional data this time next week which should allow us to see if the percentages later as, e.g, ISP-side caching changes.

On Friday, June 20, 2014, Max Semenik <maxsem.wiki@gmail.com> wrote:
I wonder how much of these numbers - tablets on mobile site before the switchover and on desktop site after it - are due to discrepancies in tablet detection between analytics and varnish. Varnishes used to detect them by matching user-agent against (iPad|Android.3|(?i)tablet|PlayBook|Wii) - how does analytics do that?


On Fri, Jun 20, 2014 at 10:33 AM, Maryana Pinchuk <mpinchuk@wikimedia.org> wrote:
Good news, everyone!

Oliver ran some stats for us on where tablet users were landing (desktop view or mobile view) a few days before and after the tablet redirect on Tuesday:

Before the redirect, 13% of pageviews from tablets were hitting the mobile site, meaning a non-trivial chunk of users had opted into the mobile experience even before we were serving it to them as the default.

After the redirect, 95% of pageviews from tablets were hitting the mobile site, meaning a fairly small number of users are opting out of the mobile experience we're serving – smaller than the number of people who were opting out of the desktop experience before the redirect :)

(Note that the total pageview numbers haven't changed significantly – the slightly downward trendline in the past few days just reflects the normal dip we observe toward the end of every week.)

So, tl;dr, it looks like we're serving the needs of the majority of our users. Graph below, courtesy of our beloved British data analyst/road warrior. We'll continue to monitor these numbers, of course, but the early results look good – nice work, team!


Inline image 1

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Maryana Pinchuk
Product Manager, Wikimedia Foundation
wikimediafoundation.org

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Best regards,
Max Semenik ([[User:MaxSem]])


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Oliver Keyes
Research Analyst
Wikimedia Foundation