Good news, everyone!

Oliver ran some stats for us on where tablet users were landing (desktop view or mobile view) a few days before and after the tablet redirect on Tuesday:

Before the redirect, 13% of pageviews from tablets were hitting the mobile site, meaning a non-trivial chunk of users had opted into the mobile experience even before we were serving it to them as the default.

After the redirect, 95% of pageviews from tablets were hitting the mobile site, meaning a fairly small number of users are opting out of the mobile experience we're serving – smaller than the number of people who were opting out of the desktop experience before the redirect :)

(Note that the total pageview numbers haven't changed significantly – the slightly downward trendline in the past few days just reflects the normal dip we observe toward the end of every week.)

So, tl;dr, it looks like we're serving the needs of the majority of our users. Graph below, courtesy of our beloved British data analyst/road warrior. We'll continue to monitor these numbers, of course, but the early results look good – nice work, team!


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Maryana Pinchuk
Product Manager, Wikimedia Foundation
wikimediafoundation.org