Some articles have beautiful images (See Picasso’s Rose Period) but take up an entire screen which delays the user from getting to the lead section. We will attempt to create a stable content areas for illustrative images that are critical to understanding the article while ensuring that the lead section is visible on first fold.

Since both landscape and portrait images have to be examined, the team will take a stab at conserving vertical real estate by either cropping an image or horizontally stacking relevant images to create a collage of illustrative content. Click behaviors will ultimately be fairly close and consistent with media viewer.

At this stage the key objective is getting users to the lead section and the info box. The objective of this exercise is to make better use of the space available on small devices. While users can flick and layouts can be adapted on desktop and tablets, mobile screens are small, hence choreographing a user's attention is important.


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Vibha Bamba
Senior Designer | WMF Design